Other existing packaging

"Secondary package designed  for the Swiss brewery LägereBräu. Made by Oliver Wehn, Thomas LehnerJacob Kadrmas.

The print substrate is a cartonboard named Frövi Carry that is commonly used for packaging solutions like this one. We decided to turn the coated white side to the inside to reveal the original material through the untreated brown side of the carton sheet. The box is printed in three colors: yellow (a special spot color mixed for the brewery), an opaque white as first coat printed under the yellow and finally black for the texts. The printing plates for the texts can be varied to define the particular sort of beer the box is made for. A matt varnish is printed nearly all over the box with just the corona left open to achieve its unobtrusive and subtle appearance. Laterally information about the producer is placed. On one side there is a short text on the brand «LägereBräu» itself. On the opposite side a short description provides further information on the particular sort of beer. If you open the box at the perforation it reveals the inner coated surface of the cardboard. We printed the entire inside with the yellow spot color to support the idea of the box being just a physical container that on its opening discloses all the ideas and values connected to the brand and it’s product.”

 More Russia - Tomatdesign designed this limited edition beer with participation of famous French wine-maker Jean Claude. Via The Dieline.

Found: http://ambalaj.se/ (7/11/11)

The Raja Group. 

When researching existing sustainable packaging, I came across the Raja Group. http://www.rajapack.co.uk/

"RAJA Group is a French company with a wide international presence covering 14 European countries via 17 subsidiaries, one of which is RAJAPACK UK.
Created in 1954, RAJA Group is the leading European distributor of packaging throughout Europe. With the widest range of packaging of any European wide supplier and also business supplies, consumables and equipment we are able to supply the business needs for your entire company across all industry sectors.

The largest choice of packaging in Europe
RAJA is the leading European distributor of packaging with over 9000 products to meet all your business needs from protection, sealing, shipping and wrapping. A policy of constant innovation combined with a real understanding of our products allows us to offer you a product range that has the richest and widest selection on the market."

I looked through their packaging and found it very inspirational. These 2 items are the ones that caught my eye:

"Each bottle box contains built in partitioning which keeps the bottles separate. The bottle boxes for two and three bottles also contain viewing windows so the labels of each bottle can be read. This presentation bottle box is manufactured from high quality single wall micro-flute corrugated board. The micro-flute design of these bottle boxes makes them very attractive and enhances your bottle presentation.

Cut-out carry handles on the two and three bottle sized bottle boxes makes the boxes easy to carry. These incredibly strong bottle boxes are secured shut using a tongue fastening that is reusable. Why not add some raffia to create a complete gift package.

These presentation bottle boxes are delivered flat pack for easy storage and are 100% recyclable."

"A stylish alternative to ribbon, this natural raffia is approximately 1 kg and 130 cm in length.
Natural raffia can be knotted or tied to produce a contemporary feel to any wrapping. Raffia is naturally strong and secure and looks great when used with classic kraft paper."

 

 Existing packaging in Supermarkets

These images are scanned in from the Asda supermarket magazine. I thought it would be helpful to see what is currently in supermarkets packaging-wise for alcohol and how they've been designed and presented.