These are my initial designs. Very rough sketches at this stage. Here, I have mainly been thinking about the shape of my packaging and the type of materials I would use. All three designs are very similar but I went this way after looking at their current gift pack packaging and it seemed that they liked it (but just wanted to improve the 'green' aspect), but also, it seemed to be most suitable after meeting them and hearing their specifics of the brief.
So one thing they said needed to be improved was the fact that their current packaging has pop-out pieces that just get thrown away. I had the idea of using these bits as beer mats and giving them a design that ties in with WVB and Legges. (Perhaps their logos).
In terms of colour designs, I haven't used any on my rough sketches but have given it a bit of thought (producing colour sketches will be my next step). One idea I have is to keep the natural colour of the box and using minimal colour for logos and text. I really liked the look of the hops bag (see image) and would love to incorporate that into my design somehow.
Another idea I had was to stick with WVB's colour theme of cream and black and have the box completely black, with faded text as part of the background, using words associtated with the brewery and butchers.
I'd like to have the two logos on the front of the box as well so that it's clear to consumers where the product is from.
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